BRAMLI DESIGN

Since its inception Bramli has been making a statement on the homeware design scene with its plastic homeware solutions. Taking the plastic medium to new levels, the young Bramli design team has dared to explore new directions with surprising results.

Over the years the refreshing designs, combining functionality with a funky twist, have created new trends in the affordable kitchenware market. Today Bramli products are practical and appealing; their tactile surfaces, vibrant colors, collection concepts and fashionable forms consort with functional value translated into genuine solutions at affordable prices.

Innovation through design is key to the Bramli brand, that's why the company has nurtured an in-house design department that acquires extra input from freelancers to balance the workload. Today the Bramli design team is led by Amos Cohen who has been enhancing the design process through inspirational and functional kitchenware concepts. Amos and the rest of the Bramli management team often work together to develop product and product line designs, from concept to execution.

While most designers look at market trends for inspiration, Amos prefers to shut out the rest of the world when he begins his design process; "I like to start with a clean white sheet in a room with no distractions, to pour in my pure thoughts spontaneously and begin my models from a mood rather than a magazine or a website. I find the isolation from distractions helps me to truly innovate rather than reproduce another concept."

The outcome of this non-traditional approach - trendsetting kitchenware that sends a new, clear and distinctive message to the consumer.

Our design elements - Bramli constantly thinks from the consumer's point of view. Whenever the company designs and develops a new product, the team pictures the sort of person who might pick it up and try it out and then makes the most of the medium to transform each product into a fun and functional form. Throughout the past year Bramli has combined its design elements with a corporate brand development process that instigated three main concepts later translated into Bramli's three main product lines; Goldilocks, Frooshii and Kadabra.

Each line has its own aesthetic appeal that is customized by its functionality. Bramli is looking forward to fostering a tradition of creativity. The company plans to continue to invest in smart savvy designs that are innovative, inspiring and space saving.

THE BRAMIL COLOR STORY

"The brain makes subconscious judgments of brands within the first 90 seconds of viewing. The mind absorbs color before design or wording and it is estimated that as much as 90% of the information taken in about a new brand is related to color." Ruth Mortimer, color expert.

Color can capture our moods or dictate our emotions. Tints of color can transform homes. The impact of color is so powerful it can make or break a product, a room, even an entire indoor environment. The essence of color and its potent energies have influenced Bramli's design process to the point of becoming a standalone statement. It's the choices in colors, color tones, color blending and the color interplay that are reflected in every product and line. No other homeware developer has managed to capture the power of color and color trends as intuitively as Bramli.

Color - soon became the source of Bramli's design transformation and then the trendsetter for the plastic homeware market

Bramli's design team invested time and energies in making the right color choices for every product, considering the Bramli brand, the brand message as well as its values - innovation, functionality and fun. Once color nuances were considered, the design team toyed with the impact of color on plastic. The medium really calls for color play and color stories. Colors make plastic seem more tactile and fun. In the right combinations, colors can encourage impulse buying. After all a dash of red or a spot of green on the simplest of kitchen utensils can upgrade an entire dinner table.

Transformed through the new color stylization, Bramli items such as food containers, salad sets and pasta bowls soon came to life. New trendsetting combinations such as warm red color tones for the Goldilocks home line, invigorating green, orange and purple for the on-the-go Froochi line and jewel-like blues and greens for the Kadabra special occasions line, soon began to transform the entire brand.

In fact color became the catalyst for casting each product line. The playful impact of color on our mood and emotions within our kitchen has become a major element in the Bramli design process. Once infused, the Bramli colors set the stage for a climactic contrast with the industrial design kitchen trend. Even a simple set of containers in the right colors and combination communicates joy in a harsh stainless steel environment. Modern or traditional, the Bramli color story brings a fresh breath of air to any home with a taste for more.

PACKAGING

At Bramli there is no separation between the package and the product - It's all part of our brand essence - innovation, functionality and fun. We truly believe our packaging impacts customer's purchasing decisions where it counts the most - at the retail shelf.

Packaging doesn't need to be expensive to be appealing

We believe powerful packaging doesn't necessarily have to be expensive to draw positive consumer reactions. From a design point of view we focused on creativity, to convey prestige in products that combine a designer look-and-feel with affordability. From a merchandizing point it was important to develop creative space saving packaging that would optimize volume without compromising the look. Cost wise - we focused on low expenditure solutions to ensure the consumer need not pay excessively when purchasing our products.

Our packaging is space saving and cost saving while communicating designer savvy

These considerations are particularly clear in the revised packaging designs for the Frooshii line. Frooshii packages stand out on the shelf. The package design is funky and fun, yet inexpensive. It effectively displays the products while optimizing shelf space. Frooshii packaging sends out a clear distinct message through icons and illustrations of bikes, cars and more... Together they convey that the items are for storing and transporting food, including; lunches, salads for people on the go. Most importantly the sales conversion elements - the strong colors and the all-in-one concept are exposed, so there is no guessing what the contents contain.

Packaging for the Goldilocks line demanded a different emphasis. To communicate homeliness, warmth and comfort, the line was mostly branded with oranges and reds. The color story is featured in the package wraps that hug the containers in warm colors while exposing the babushka-like storage concept unique to Bramli.

MODERN DAY KITCHEN

Once a servant's domain, today's kitchen is a modern design showcase where storage containers play an increasingly central role. With the onset of microwave-ready meals, nobody needs to cook these days. Cooking has become a hobby glamorized by celebrity chefs, at the same time the kitchen is the pulsating center of the modern home. Money spent on kitchens has risen with their status.

The elevation of the servant's quarter to a design showcase for the modern family tells the story of a century of social change. Up to the early 20th century, kitchens were noisy places built underground. Only the poor and the servants ate in the kitchen. Comfort and aesthetics was of little concern. As working classes prospered a more scientific approach prevailed in household management. Many design ideas came from feminist writer - Christine Frederick. Soon critiques recommended the construction of cupboards, shelves and drawers for each utensil. A work-table was favored with built-in drawers, "to save steps".

Frederick's central idea, that "stove, sink and kitchen table must be arranged so that useless steps are avoided" directly dictated modern design, based on the "work triangle" between fridge, cooker and sink.

It also inspired the first fully fitted kitchen in the 1920s. By the 30s the kitchen became a showcase for the middle-class home and its appliances - the new status symbols. It took post-war prosperity, suburban living and Formica to finish its coming of age. By the 50s the kitchen was promoted to the house front and became the show piece.

The kitchen remained a place for cooking for women. But its revival as the home's central hub did not occur until women joined the workforce on mass during the 80s. Working mothers were less keen to cook, raising the trend to store and warm or takeaway. But working mothers still had to prepare meals, and did not want to spend evenings slaving away, cut off from the rest of the family. Out went the idea of the kitchen as a service area. In came the open family plan, where children snacked and food was habitually stored in containers.

So the kitchen has come full circle. In the early colonial kitchen, the family gathered together for meals and home-related activities. Today's lived-in kitchen, the central set for TV drama, domestic drama and homework, is not so different. The dream of an open kitchen designed for social use soon became universal.

"Life's too short to stuff a mushroom," UK feminist writer Shirley Conran, declared. For some working women, the celebration of gastronomy, and cult of the kitchen is liberation from this anti-domesticity creed. At last, it is acceptable to know how to bake brownies as well as read a balance sheet. For others, it is a new form of domestic enslavement. Not only do women now have to climb the career ladder, they are expected to be domestic divas too.

Professional designers think the kitchen of the future will be a more egalitarian place. Women may still be the main cook but men, inspired by celebrity chefs, increasingly spend time there too. Kitchen manufacturers are responding with a cool, designer-edged look, to appeal to masculine taste through aluminum, gloss and glass. This new design language, complete with built-in high-tech systems, specifically addresses male customers.

With wireless entertainment zones, smart storage solutions and designer wares, kitchens have come a long way from the era of the open fire and blackened pot. Kitchen designers assume the lure of state-of-the-art multi-media gadgetry and designer kitchenware will pull more men into the kitchen. But whether they go there to stick frozen meals in the microwave or to stuff a mushroom remains to be seen.

RECIPES

Bramli plastic food serving and storage solutions are a perfect opportunity for cooking and preparing meals that can last longer, saving time and costs. There is no need to dispose the leftovers of your last dinner when you can keep it fresh for longer in a Goldilocks container.

Why not prepare a healthy home made salad in the morning instead of buying out expensive lunches. After all that's what Bramli salad servers and salad shakers are for. Salads easily last the distance all the way to lunch when they are kept crisp and fresh and ready to tumble in the Bramli shaker or in a personal salad box.

And what about kids lunches and snacks. The droll to the tuck shop can be cut back with cheekily colored and cleverly compartmented Bramli snack boxes. Some come with a built in drink bottle, others even have a separate compartment for their favorite cutlery.

See below some of our favorite recipes guaranteed to keep you healthy and happy while yielding real budget savings.

Bramli's one meal pasta chicken sesame salad

This salad tastes great right away and even better if you let it marinate for a while

INGREDIENTS 1/4 cup sesame seeds 1/4 cup vegetable oil 3 table spoons light soy sauce 2 table spoons rice vinegar 1 teaspoon sesame oil 1 teaspoon white sugar Dash of ground ginger Dash of ground black pepper 1 cup shredded, cooked chicken breast meat A hand full of coriander A hand full of chopped green onion DIRECTIONS Heat a skillet over medium-high heat. Add sesame seeds, and cook stirring frequently until lightly toasted. Remove from heat, and set aside. Bring a large pot of lightly salted water to a boil. Add pasta, and cook for 8 - 10 minutes. Drain pasta, and rinse under cold water until cool. Transfer to a large bowl. In a jar with a tight-fitting lid, combine vegetable oil, soy sauce, vinegar, sesame oil, sugar, sesame seeds, ginger, and pepper. Shake well. Pour sesame dressing over pasta, and toss to coat evenly. Gently mix in chicken, coriander and green onions. For more recipes please contact us

Design & Win

Here at Bramli we are staunch believers of the design meets functionality philosophy. Even so we realize the synergy between them is not enough. The missing factor is the consumer's point of view.

When designing and developing a new product we do our best to picture the sort of person who might pick it up and try it out and then make the most of the medium to transform each product into a fun, functional and safe form. But at the end of the day nothing beats direct interaction with you, our customers.

After reading through endless articles and your blogs we realize how food storage and serving solutions are important to you. After all it helps us all to save food, encourages us to eat healthy food and it cuts down food expenses.