ABOUT
Bramli is a leading manufacturer of plastic kitchenware and houseware renowned for its fun, functional, trendsetting and safe designs. Until over a decade ago, the Bram company manufactured traditional plastic ware for a growing clientele. In 1999 founder - Eli Bramli wanted to create a new global venture under the name Bramli that developed brand conscious, trend setting home ware at affordable prices.
Our mission soon became - to deliver innovative designer homeware at affordable prices that bring fun, joy and functionality to as many households as possible while exploring new ways to recycle plastic products.
By 2000 we began to manufacture innovative eye-catching houseware that were impulse buys on one hand and great value for money on the other. Soon after, Bramli lines were decking department stores worldwide with funky products, each with its own personality. Realizing our responsibility to recycling wastage, we recently began to produce a stylish new line of 100% biodegradable eco-chic bags.
How did Bramli become a global success story? We attribute Bramli's success to the creative spirit of the company's young team combined with a group of skilled experts with over 30 years of plastic manufacturing experience. Today we produce four main lines segmented by functionality, each characterized by its own story, personality and appeal. Over the years these lines have been branded and their designs have been setting new trends in homeware markets.
As we are a client-centric company, we focus on the needs of the buyers as well as consumers: It has become a Bramli policy to listen to our markets and then respond to each need within 48 hours no matter what part of the globe must be reached. To stand by our commitment - to better serve clients, Bramli invested in international logistics. To streamline operations, the company recently purchased a manufacturing and logistics plant in France and plans to duplicate the process in the States.
Aspiring to reach out directly to customers, we recently launched "Bramli Direct". This new venture introduces mall outlets that aim to sell Bramli products directly to our customers.
As for 2009 and onwards - we are looking to expand our ranges beyond the kitchen into the kid's rooms, the garden and more. No matter what space it will capture, a Bramli product will stand for fashion, fun, functionality and safety, and that's a promise.
OUR TEAM
Bramli's management team dynamics is the secret ingredient behind the performance and refreshing approach identified with the company.
Bramli comprises of young, hardworking professionals who have adopted a hands-on approach to managing the day-to-day tasks. Having a great mix of young people, our company is dynamic, resourceful and energetic. Together we share vision and values that align our interests and provide a focus for our individual efforts.
While each and every one of us has a clear and distinctive role, our decision making framework is fun and free from hierarchical barriers. Decision making is truly a team effort - everyone's opinion is considered. Coming from shared childhood backgrounds and strong family ties, we are committed to each other and to nurturing an open working environment. As a team we meet together, go out together and brainstorm together on projects, from product names and packaging to kitchen sets and catalogs.
Emerging from different fields of expertise, each one of us brings added value to the design, development and marketing processes. The founder and owner - Eli Bramli, second generation to the Bram Plastic Corporation (publicly trading company for over 30 years), brings rich experience in manufacturing and marketing plastic products.
Guy Gat is the managing director while Amos Romano is managing the new Bramli Direct venture. Sales and Marketing manager - Samuel Bar is responsible for marketing to the US while Alina Roseman is the sales and marketing manager for Europe. The team's creative flair is heightened by Amos Cohen, head of our design department, whose eye for innovation is apparent throughout every line.
Bramli's creative and collaborative group of young dynamic individuals has strongly contributed to the company's bottom line results.
BRAMLI WORLD
Our company has evolved into a global manufacturer and marketer of innovative trendsetting homeware at affordable prices. Over the past decade we widened our reach in the European, US and Asia-Pacific markets.
Today Bramli's products are prominent in DIY, department stores and outlets across the globe. This year we will continue to develop international manufacturing and logistics centers in a bid to better serve our clients wherever they are.
